Digital Strategy & Performance

CRM & Customer Data Management

I’ve implemented CRM strategies for companies like Remax, Secunda 24/7 Properties, and my own company Secunda 24. I helped organize, track, and leverage customer data to optimize campaigns and improve engagement.

Examples:

Built a lead scoring system in HubSpot for Remax, prioritizing high-potential buyers, which increased qualified leads by 35%.
Designed multi-channel customer journeys for Secunda 24/7 Properties, linking email, WhatsApp, and SMS campaigns to track engagement from first contact to sale.
Created real-time analytics dashboards for Secunda 24 to monitor client interactions and automate follow-ups, saving 10 hours per week in manual reporting.

Email Marketing & Automation

I have executed email marketing campaigns and automated workflows for Remax, Secunda 24/7 Properties, and Secunda 24. I focus on personalized, behavior-driven campaigns that drive engagement and revenue.

Examples:

Developed a welcome & onboarding series for Remax, improving new client engagement by 40%.
Set up abandoned inquiry flows for Secunda 24/7 Properties, recapturing 25% of potential leads.
Implemented VIP client newsletters for Secunda 24, featuring market updates and new listings, increasing repeat client transactions by 15%.

Paid Media & Retargeting

I’ve designed and managed paid campaigns across Google, Meta, and LinkedIn for Remax and Secunda 24/7 Properties, optimizing spend and maximizing ROI.

Examples:

Launched a Google Ads campaign for Remax targeting first-time home buyers, generating a 3x ROI within the first month.
Created retargeting campaigns on Meta for Secunda 24/7 Properties, showing property highlights to previous website visitors, boosting inquiry rates by 28%.
Tested ad creatives for Secunda 24, identifying high-performing visuals and messaging that increased CTR by 22%.

Analytics & Reporting

I’ve built reporting and analytics systems to help companies like Remax, Secunda 24/7 Properties, and Secunda 24 measure, analyze, and optimize performance.

Examples:

Developed a GA4 dashboard for Remax, tracking client acquisition funnels and pinpointing drop-off points.
Set up Looker Studio reports for Secunda 24/7 Properties, combining email, website, and social data to identify trends and opportunities.
For Secunda 24, implemented predictive analytics models to forecast inquiries and optimize marketing spend for maximum ROI.

Growth & Performance Optimization

I specialize in continuous improvement strategies to maximize conversions, UX, and content performance for Remax, Secunda 24/7 Properties, and Secunda 24.

Examples:

Conducted landing page A/B tests for Remax, improving inquiry form submissions by 30%.
Optimized SEO content for Secunda 24/7 Properties, increasing organic search traffic by 45% in 3 months.
Ran multivariate campaigns for Secunda 24, combining email, social, and paid ads to identify the most effective messaging for client engagement.